• M.Com
• M.B.E
• B.Com (Professional)                                                     
• B.Com
• B.B.A
  

The department has consistent history of meritorious records for all these courses. The department has produced excellent research scholars, sportsmen, industry- magnates, politicians, educationists since its inception.

CONFERENCE INFORMATION

Global economy is at cross roads todays. Marketing is expanding from regional to global level. Technology has moved ahead. We are floating in the age of information technology where everything is done just at the click of the mouse sitting before a computer. The I.T. revolution has expanded the marketing strategies and schemes.

e-Marketing is the I.T. facilitated online space where buyers and sellers come together and exchange information pertaining to products, brands, price etc. e-Marketing is emerging as a vital channel for the advancement of business communication, business research, sales and marketing. The conference is a sincere attempt to provide a platform to discuss the challenges and opportunities in the emerging field of e-Marketing.

THEME

e-Marketing: Challenges and Opportunities
(30 & 31 August, 2010)
SUB THEMES :
1. Business to Business e-Marketing
2. Business to Consumer e-Marketing
3. e-Mail Marketing
4. Virtual Social Network Marketing
5. e-Security Issue
6. Online Advertisement
The list is not all inclusive as the participant may choose any other topic relevant to the main theme.

PARTICIPANTS

The National Conference on “e-Marketing: Challenges and Opportunities” is open to all management experts, researchers, teachers, consultants and professionals. This Conference will provide an opportunity for theorists and practitioners to present a new platform, float new ideas in the field of e-Marketing

GUIDELINES FOR PAPERS

1. Only original, unpublished work is sought. Any proposal submitted to present identical or substantially similar work already published or under review for another conference or publication should not be submitted.
Important: Please note that Conference contributions will be accepted only on condition that they have not been published or offered for publication elsewhere and that Doaba College Jalandhar has the right of first refusal to publish them. Submission of a proposal or paper constitutes acceptance of
this condition.
2. In the covering letter accompanying the manuscript, the contributor(s) should certify that the manuscript has neither been published anywhere nor it is being considered for publication anywhere presently.
3. The delegates are requested to send the abstracts of their papers not exceeding 300 words, 12 point font size, Times New Roman font on MS Word with single line spacing to the convener along with the name and address of the author(s), Contact No. & active E-mail IDs latest by 20th of August, 2010. The expert committee will screen the abstracts & the abstracts approved by the same will be accepted to be presented in the conference in the form of full- length paper. All the accepted papers will be intimated to the respective authors only through e-mail by ……22nd of August, 2010.
4. Length of the full paper should be about 4000 words, 12 point font size, Times New Roman, MS-Word, 1.5 line spacing.
5. Tables, illustrations, charts, figures etc. should be serially numbered and duly acknowledged. Sources of the data need to be given below each table.
6. Only those references that are actually utilized should be included in the reference list and should be alphabetically arranged.
7. The first page of the manuscript should have the title of the paper, name of the author(s), organization affiliation, complete mailing address, phone number, fax number (if any) and e-mail address. Please do not indicate author(s) name, affiliation or any other such information inside the manuscript elsewhere.

IMPORTANT DATES

Last date of submission of abstract: 20th of August, 2010
Last date for submission of full length paper: 25th of August, 2010

REGISTRATION FEE

All the researchers participating in the conference are requested to get registered by filling the attached registration form. For multiple entries, photocopy of the registration form can also be used.

Registration Fee                             :           Rs. 200/- per delegate

Payment should be made through demand draft in favour of Principal, Doaba College Jalandhar payable at Jalandhar, India.

ACCOMMODATION

All the participants attending the conference will be provided accommodation at Doaba College Jalandhar. Participants are requested to send their request for accommodation in advance so that the organisers can make the requisite arrangements.

LOCATION

            The College is situated on Vidyalaya Marg, opposite famous Devi Talab Mandir, about half a kilometer from the Railway Station and approximately the same distance from G T Road, Bypass to Amritsar and is located within a few minutes walk from the business and industrial quarters of the city.

ORGANIZING COMMITTEE

MEMBERS ORGANIZING COMMITTEE